Useful thinking

Resources for thoughtful organisations.

Original, practical guidance to help organisations communicate clearly, learn responsibly and protect the dignity of the people they support.

Communicating need without losing dignity

A strong funding case can be honest about difficulty while still respecting the people and communities at the centre of the work.

Outcomes are most helpful when they describe a plausible change, fit the scale of the work and support learning rather than performance theatre.

Stories can make charitable work understandable, but they should never trade away safety, privacy or dignity for impact.