Independent grant-maker supporting work in North East England and Central Scotland

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Resource for organisations

Responsible storytelling

Stories can make charitable work understandable, but they should never trade away safety, privacy or dignity for impact.

Support workers preparing a private, welcoming room before a session
Illustrative image — not a funded organisation or beneficiary.
01

Consent is a process

A signed form is not the whole of informed consent. People should understand where material may appear, who may see it and that declining will not affect their access to support.

Consider whether consent can be withdrawn and what happens once material has been published or shared.

02

Use only what is needed

Remove details that do not serve the purpose. Changes to names may not protect someone if place, family or unusual circumstances still make them recognisable.

For high-risk work, including domestic violence support, the safest story may be one that does not identify an individual at all.

03

Be accurate about imagery

Illustrative photographs should not be presented as real beneficiaries, grantees or outcomes. Captions and surrounding copy must make the distinction clear.

The images on this website are original illustrative images and do not depict people or organisations funded by the Trust.

Quick check

Before you contact the Trust

  1. 01

    The person understands the intended audience and use.

  2. 02

    Declining has no negative consequence.

  3. 03

    Identifying details are genuinely necessary.

  4. 04

    The story is accurate and not overstated.

  5. 05

    Illustrative imagery is labelled honestly.

The Trust website uses generated editorial imagery to protect privacy; it does not claim these scenes are funded projects.

Important: This page explains the Trust’s broad interests using the information supplied for this website. It is not a promise of funding or a substitute for the current application policy. Contact the Trust before preparing a full submission.

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